Contagious likes and dislikes

摘要: We demonstrate social contagion in attitudes and show it is more pervasive than believed. While prior research has demonstrated that individuals are influenced by others when explicitly exposed to others’ attitudes, we they even for issues where were never group attitudes. In first two studies have a remarkable ability predict the of from very scant information—a phenomenon term ‘Social Clairvoyance.’ Across three other studies, delineate psychological mechanisms permit performance this feat – specifically, empathic responding directed at members an effort understand their underlying motivations. Further, empathetic simulation results reaction oneself towards attitude object resulting shift one’s own accurate prediction shifting individual’s attitude—a ‘Attitudinal Contagion.’ From perspective, many marketing phenomena such as word-of-mouth, diffusion new products, neighborhood effects may been insufficiently understood since does not require explicit exposure another. Abstract Approved: ____________________________________ Thesis Supervisor Title Department DateApproved: Date CONTAGIOUS LIKES AND DISLIKES