Preference reversal in quantum decision theory

摘要: We consider the psychological effect of preference reversal and show that it finds a natural explanation in frame quantum decision theory. When people choose between lotteries with non-negative payoffs, they prefer more certain lottery because uncertainty aversion. But when evaluate prices, e.g., for selling to others right play them, do this rationally, being less subject behavioral biases. This difference can be explained by presence attraction factors entering expression probabilities. Only existence explain why, considering two close utility factors, maker prefers one them choosing, but evaluates higher other pricing. derive general quantitative criterion occur relates utilities under choosing vs. pricing test successfully its application on experiments Tversky et al. also planning paradox treated as kind reversal.