Consumer motivations to purchase from Benefit Corporations (B Corps)

作者: Constanza Bianchi , Valentina Reyes , Veronica Devenin

DOI: 10.1002/CSR.1897

关键词:

摘要: … This research is helpful in designing marketing strategies for responsible firms and B Corps … from B Corps in Chile. Chile was chosen because it is the largest market for B Corps in Latin …

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