An empirical examination of the value of creativity support systems on idea generation

作者: Brenda Massetti

DOI: 10.2307/249543

关键词:

摘要: Because organizations seek more innovative ways to compete, the ability of their employees generate new and valuable ideas becomes a fundamental survival skill. To extent that computer software might enhance creative performance individual users, ultimately apply such tools employees. A controlled laboratory experiment was performed determine whether two popular creativity support applications significantly enhanced users. The results suggest responses generated with are novel than by pen paper. also question previous research practice not directly controlling for idea fluency prior experimental manipulation. It is hoped findings from this investigation can be used improve performance, further concerning factors relevant creativity, guide future ICSS development efforts.

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