Survival and Change in Judgments: A Model of Activation and Comparison
作者： Dolores Albarracín , Harry M. Wallace , Laura R. Glasman
DOI: 10.1016/S0065-2601(04)36005-3
关键词:
摘要: Publisher Summary This chapter discusses a model of judgment maintenance and change, known as “activation/comparison model” that specifies the various processes take place at time making on basis memory-based online information. proposes attitude change depend three processes: recalling prior attitude, or receiving other attitude-related information, comparing with The activation/comparison assumes all can elicit under different conditions. describes nature predicted effects activation information comparison maintenance. When accessibility elicits in absence comparative processes, accelerates changes when cues are present. Comparative principles identified implications this discussed relation to theorizing attitudes non-evaluative judgments.
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