The Relationship among e-Retailing Attributes, e- Satisfaction and e-Loyalty

作者： Ki-Han Chung , Jae-Ik Shin

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摘要: This paper investigates the relationship among e-retailing attributes, esatisfaction, and e-loyalty. We identify five attributes (shopping convenience, product selection, informativeness, price, customization) of that potentially affect e-satisfaction impact Data collected from 238 online customers demonstrate shopping convenience informativeness except price customization selection Also, data show strongly

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The Relationship among e-Retailing Attributes, e- Satisfaction and e-Loyalty

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The Relationship among e-Retailing Attributes, e- Satisfaction and e-Loyalty

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