B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review
作者： Ranjit Voola , Chinmoy Bandyopadhyay , Archana Voola , Subhasis Ray , Jamie Carlson
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摘要: … of this review, which is to understand how the B2B marketing literature engages with SDGs. … Previous B2B-specific research has found that strong brands yield a price premium, reduce …
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