Fashion shopping on the go: A Dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage
作者： Felicity Zi-Xuan Ng , Hui-Yee Yap , Garry Wei-Han Tan , Pei-San Lo , Keng-Boon Ooi
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摘要: … SEM-ANN approach to identify the non-compensatory and non-linear relationship. All six of the ANN models showed consistent relationships and rankings with the SEM … the linear SEM …
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