What is hampering online shopping in China

摘要: This paper explores the reasons for the slow growth in online shopping in China by using Turban and King’s framework of online consumer buying behavior. We study the impact of factors in the framework with respect to sales achievements of eBay and EachNet, two prominent online shopping ventures in the US and China respectively. Our findings indicate that the major deterrents to online shopping in China are consumers’ lack of trust in online vendors, legal concerns, lowprice-oriented market stimuli, limited choice of goods, and infrastructural inadequacy like under-developed payment systems and system insecurity. The higher sales of eBay may be attributed to the presence of attributes that are lacking in the Chinese context. Theoretical and practical implications of the findings are discussed.