Introduction to the special issue on transformative consumer research for the Journal of Research for Consumers

摘要: The third biennial Transformative Consumer Research Conference at Baylor University in June 2011 encouraged consumer researchers from around the world to address some of the world’s most pressing social and economic problems. Researchers applied conceptual rigor to nine substantive tracks: Addiction; Food for Thought; Innovative Research Methods; Materialism; Youth, Risk and Consumption; Multicultural Marketplaces; Poverty and Subsistence Marketplaces; Sustainable Products; and Transformative Services Research. This introductory paper summarizes the contributions of the nine tracks whose postconference articles are this special issue, and it highlights the importance of conducting consumer research to obtain theoretical findings that offer practical solutions to problems like those addressed here.