Perceptions and Understanding of Packaging

摘要: This report summarises the qualitative journey mapping research conducted for the Fight Food Waste CRC Project ‘Consumer Perceptions of the Role of Packaging in Reducing Food Waste’. A journey map was built from the user’s point of view, beginning with an understanding of the perspectives of the user ie their awareness. It then examined the sorts of things the user might consider in their food purchases and food consumption journeys, including any emotional, social, and technical issues they may face in understanding food and food consumption.The journey mapping methodology was designed to map and understand the role of packaging in consumers’ food waste journeys, including how packaging is used, how consumers respond to packaging (changes, designs, styles, and types), and how consumers waste (or do not waste) their food. The research mapped consumer food waste journeys through households’ shopping, storage, cooking, and disposal habits, characterising the role of packaging throughout the journey. This was done with the intention of contributing to answering the following research question: