A Brief Introduction to a Socio-Ecological COM-B (SeCOM-B): A Behaviour Change Framework Response to Wicked Problems

摘要: The COM-B model of behaviour, which aids in understanding behaviours by exploring and categorising the barriers and drivers of behaviour change, and in developing interventions, has been widely utilised. This model identifies three crucial elements for behaviour enactment: capability, motivation, and opportunity. However, for projects involving complex systems and stakeholders with diverse backgrounds, applying the COM-B model becomes challenging due to the intertwined nature of multiple systems and influences on behaviour beyond the individual. This paper introduces a combined framework of the Socio-Ecological Model (SEM) and the COM-B model, highlighting its potential application in co-designing behaviour change interventions to address wicked problems, which often involve non-scientific stakeholders and interdisciplinary team members. Drawing on practical behaviour change projects at BehaviourWorks Australia from March 2022 to July 2023, the paper further illustrates the application of the SeCOM-B model in analysing the drivers and barriers of behaviours.