Bypassing the will: The automatization of affirmations

作者: Delroy L Paulhus , EMILE Coué

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摘要: Rendered in English, the quotation declares “Every day in every way, I'm getting better and better." This optimistic self-evaluation was coined at the turn of the century by a French therapist named Emile Coué. To cure a variety of maladies, Coué recommended that his patients repeat this state-ment 20 times just after waking up in the morning, 20 times before falling asleep at night, and as often as possible during the day. Within a few days, according to Coué, his patients would indeed get better and better (papers presented at the Psychological Congress in Paris, France, 1916; cited in

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