作者: Ranjit Voola , Michael Polonsky , Carmela Bosangit , Al Rosenbloom , Paromita Goswami
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摘要: Ongoing conversation seeks to connect various marketing sub-disciplines (eg, macro marketing, marketing and public policy, business-to-business marketing, and strategic marketing) to sustainable development and to the SDGs (eg, Bolton, 2022; de Ruyter et al., 2022; Rosenbloom, 2022; Scott et al., 2021; Voola et al., 2022a and b). B Submission Deadline: 31 SP st sp March 2023 b This special issue of I The Journal of Marketing Education i extends recent calls for marketers and marketing scholars to become more relevant and to have both a greater impact on society and contribute to wellbeing by focusing on how the Sustainable Development Goals (SDGs) help achieve those goals.[Extracted from the article]