The Measurement Model User Experience and Technology Acceptance for Implementation Virtual Booth in Marketplace

摘要: This study aims to create a measurement model for virtual booth integration in the marketplace. A virtual booth is a virtual stand for shops in the market. This virtual booth eliminates the boredom of the current marketplace form because it looks too monotonous with its contemporary appearance. So that the emergence of the virtual booth application can provide a new look for application visitors. Currently, nothing has been found specifically to address how a feature is measured after users use it. This study develops a measurement model based on TAM and User Experience theory. Furthermore, this study builds a model using the literature survey method, which involves searching for related articles. This model is tested for feasibility with its validity and reliability with SEM analysis with SMART PLS software. The analysis used 80 respondents collected by snowball sampling technique. The results of this study, the …