Integrated Project on Pervasive Gaming

摘要: Pervasive gaming is a genre in which gaming is interwoven with peoples’ daily lives.(WP5 D. 5.3) The genre is still new. Some games have reached the market, while other pervasive game concepts are still at the research stage. In order to reach the consumers and generate revenue it has to be examined how these games could be marketed and how the production of them could be organized.The goal of this deliverable D. 4.5 is to make a high level overview of what typical business potential some of the overarching concepts within the genre possess, how those concepts can be taken towards commercial success and what must be done along the way to alleviate the typical obstacles those concepts face.