作者: David A Cotter , Joan M Hermsen , Reeve Vanneman
DOI:
关键词:
摘要: From 1968 through the 1980s, the former Phillip Morris company promoted a new brand of cigarettes to women under the slogan:" You've come a long way baby." For once, an ad agency was not exaggerating. Between the early 1960s and the end of the 1980s, sex-segregated want ads were outlawed, equal pay laws were passed, courts prohibited older practices of establishing admissions and hiring quotas and assigning promotions on the basis of sex, laws giving husbands authority over their wives were repealed, women gained access to educational fields, sports, and jobs formerly closed to them, and traditional prejudices against women dramatically lessened.But what has happened since the end of the 1980s? When we look at the contrast between 1950 and today, it may appear that we are in the midst of an ongoing and irreversible revolution in gender roles and relationships. In 1950, less than 30 percent …