OBM-centric digital marketing development for high-tech services–a case study

摘要: OBM-centric digital marketing development for high-tech services – a case study — National Yang Ming Chiao Tung University Academic Hub Skip to main navigation Skip to search Skip to main content National Yang Ming Chiao Tung University Academic Hub Home National Yang Ming Chiao Tung University Academic Hub Logo English 中文 Home Profiles Research units Research output Projects Prizes Activities Equipment Impacts Search by expertise, name or affiliation OBM-centric digital marketing development for high-tech services – a case study AJC Trappey, Charles Trappey, UH Govindarajan Department of Management Science Research output: Contribution to conference › Paper › peer-review Overview Original language American English State Published - 11 Dec 2017 Event 8th International Conference on Internet Technologies & Society 2017 - Sydney, Australia Duration: 11 Dec 2017 → 13 Dec …