摘要: The Jordanstown campus, hosting more than eleven and a half thousand students, is the largest one of the four campuses of University of Ulster. Jordanstown’s proximity to Belfast, 7 miles away, enables students and staff to live in the Belfast city and enjoy the nightlife there. On another hand, the easy access to various travel modes further ease students and staff’commuting, including trains, university buses, taxis and private cars. Currently, more than 6,000 students and staff live in the Belfast city. This paper addresses the problem of mode choice arising from the students’ and staff’morning commuting from Belfast to Jordanstown.There are two ways available between Belfast and Jordanstown, one is the rail track the other the motorway. The motorway crosses the rail rack by flyovers and hence they have no interactions. However, the interactions among buses, taxis and private cars on the motorway are not ignorable. Also, in the recent years ever-growing traffic loads cause more and more serious, recurrent congestion on this motorway. In the Jordantown campus, there are about 800 parking spaces and all of them are free to access. Now every weekday morning so many students and staff commute by their private cars that many cars have to park on the grassland or roadside. Contrary to this, many university buses often operate at a not-full capacity. In addition, there is only one bus stop on the campus and taxis (and even private cars) dropping students and staff off at the bus stop further effect the operational efficiency of buses. Furthermore, there are a large number of seats available on trains every morning.