Determination of export target markets for medical plants in Iran

摘要: Attention to medical plants due to high potential of production in Iran and developing export of this product is very important, in order to export of non-oil products. The purpose of this study is to identify the best export target markets for this product by using numerical taxonomy method. The used data are related to the year 2011. In this study seven indicators of import towards the world have been used: the per capita income, economic growth, distance of countries, import price, trade barriers, and the number of countries that export goods for desired country. The results of the study showed that present destinations of this product have not been choice correctly according to the export target market priorities. According to identified priorities, Hong Kong is the first target market for exporting medical plants and then countries including USA, China, India, Japan, Germany, South Korea, France, Taiwan and Spain will be the next priorities. Therefore, the current export markets of medical plants have significant difference with potential markets. So, the use of export guiding policies toward potential target market has suggested.