Impacts of global economic crisis on tourism business in Penang

摘要: The current paper investigates the impacts of recent global economic crisis on tourism business in Penang. Tourism industry is vulnerable to various crises and disasters, and its growth has been impeding due to unpleasant situations. This paper is part of a research which has been conducted in Penang and uses qualitative research methodology. It was found that the recent global economic crisis created many negative impacts for business stakeholders in Penang and various strategies have been applied to mitigate the negative effects. The level of impacts was different for industry players and their businesses decreased for a certain period of time. The paper argues that the crisis had ripple effects and created many challenges for tourism business operators.