Investigating the Rural Women’s Motivations for Establishing Agriculture-based Micro-Enterprises in Gilan and Mazandaran Provinces

摘要: Many people believe that entrepreneurship is an innate trait and some people are born entrepreneurs from the beginning of the life, but some people consider it to a great extent, as an acquired ability that is the product of a complex psychological process and closely related to an individual’s motivation. The fact is that there is still no comprehensive and accurate knowledge of the factors that motivate people to become entrepreneurs. An important part of this issue goes back to the weaknesses of the theoretical foundation and scientific studies. Sociologists believe that the entrepreneurs’ driving force is their inner and personal motivations, which are strengthened during the life, via being influenced by the environment. Therefore, in order to gain knowledge about how an entrepreneurial behavior is formed, before anything else, it is better to examine people's motivations in this regard. The present study is an applied …