作者: GERALD R KISSLER , KARMEN N FORE , WILLOW S JACOBSON , WILLIAM P KITTREDGE , SCOTT L STEWART
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摘要: Strategic planning “is, very simply, a method for aligning an organization with its environment," according to Meising and Andersen (1991). It is a management tool that has been used in the private sector for years as a systematic process for relating the organization to changes in the environment. Strategic planning processes typically involve assessing strengths and weaknesses, identifying opportunities and threats, determining where the organization should be going, and then establishing goals, strategies, and tactics for getting there. However, critics have questioned the value of strategic planning (for example, Mintzberg, 1994). Hamel (1996) has argued that strategic planning processes are too costly and time-consuming for today's fast-paced, competitive environment in the corporate world. Strategic planning processes produce plans, not necessarily strategies that make a difference. Fortune magazine reports that, by downplaying the planning process, some corporations, such as Nike, Amgen, and Harley-Davidson, have created" killer strategies" or strategic initiatives that led to market dominance (Hamel, 1997). Hamel (1996) suggests that the key is to shift the emphasis from" planning" to" strategizing." Even if the critics are correct about the limited effectiveness of strategic planning in the private sector, it might still be a valuable management tool in the public sector where the pace of change is slower and where inclusive processes are essential for widespread acceptance. Indeed, Bryson emphasizes the value of strategic planning in public and nonprofit organizations because it" can help facilitate communication and participation …