Wal-mart goes south: sizing up the chain's Mexican success story

摘要: In November 2004, global headlines trumpeted a bitter conflict over the opening of a Wal-Mart store in Mexico. Wal-Mart was on the verge of launching a store in Teotihuacán, just north of Mexico City. The site was about a mile from a huge pre-Aztec temple complex including the majestic Pyramid of the Sun, larger than Egypt's Great Pyramid. Mexican activists denounced the desecration of Mexico's archaeological heritage by the retail giant from the north, and began a hunger strike. Wal-Mart and its critics conducted a noisy debate. But a few weeks later, the struggle was over: the Wal-Mart opened (Case 2004; Cevallos 2004; Ross 2005).