An Ideal of Retirement Villages Business Model in Malaysia: Analysis of case studies

摘要: There are three types of retirement villages development business models: the outright sale model, the lease for life model and the rental model. This paper aims to investigate the influence elements of chosen business models adopted in Malaysia's retirement village development. This study uses a qualitative research method through interviews with the selected developers as case studies. The prominent contemplation for developing retirement villages are sustainability, practicality, profitability and land availability. Local developers have been mindful and creative in implementing their retirement village business models.