Manajemen Pemasaran Jasa Pendidikan Berbasis Budaya Religius di SMAN 1 Bukit Kabupaten Bener Meriah

摘要: This research aims (1). to describe the marketing planning of educational services based on religious culture at SMAN 1 Bukit,(2). To describe the implementation of the marketing of educational services based on religious culture at SMAN 1 Bukit and (3). To describe the evaluation of the marketing of educational services based on religious culture at SMAN 1 Bukit, the type of research used in this research is qualitative with a phenomenological approach, the data collection method uses observation, interviews and documentation, the results of the research show that (1). Marketing planning for education services at SMAN 1 Bukit is carried out by holding a coordination meeting with all school members to discuss, time, strategies used in marketing education services based on religious culture and forming an implementing committee.(2) the implementation of the marketing of educational services based on religious culture at SMAN 1 Bukit was carried out using 3 strategies namely; a. marketing services internally with the target audience, teachers, students and alumni; b. Marketing services externally by providing information to the public in general regarding programs, achievements and activities at schools which are carried out through activity events such as bazaars and social services, providing information is also carried out through social media schools and teachers; c. An assessment of the marketing of religiously and culturally based educational services at SMAN 1 Bukit was conducted throughout the activity, and at its conclusion, the results of the assessment of marketing activities had a favorable effect, namely a notable increase in the …