摘要: When in 1999 Nicolas Negroponte suggested that defining the spirit of age can be as simple as one word, he picked, among others,‘digital’to describe the omnipresence of technology. He also, prophetically, argued that when digital technology is taken for granted, only its absence will be noticed. Today, over 20 years later, terms such as networked society (Castells 1996), social acceleration (Rosa 2013), and culture of connectivity (Van Dijck 2013) have been employed to describe the ‘new normal’of ubiquitous connectivity and social media that have transformed our lives in a profound way. At the same time, we are moving away towards what some describe as the postinternet or post-digital era (Mosco 2017, 2018). In the context where normative media practices are those of connectivity and where the latter transforms online commodity into real offline value (Van Dijck 2013), there are growing practices and zones of ‘disconnectivity’that, often, serve ideological purposes. In such a social media and internet ubiquitous environment, there is a parallel development with proliferation of services, websites, and self-help guides encouraging users to disconnect and to engage in various media detox practices. For instance, practices of temporal digital media refusal or technology non-use such as turn towards meditation, hiking, yoga, and fishing are just a few of the activities offered at digital detox camps (Sutton 2017; Fish 2017). Even scholars who openly declare themselves not to be ‘antitechnology’have the tendency to romanticize the authenticity of the offline