Knowledge exploration in a franchise network as exemplified by advisory services

摘要: Although the franchise network has been known for more than a century, in the last twenty/thirty years a rapid growth has been observed in terms of the number of newly established systems of this kind. The observation merits attention since franchise networks appear also in these fields of business, in which they had so far been regarded as unattractive for this kind of economic cooperation between enterprises. Meanwhile, contemporary tendencies in the shaping of principles of cooperation between franchise partners point also at popularization of particular regulations governing its operations, which make the whole system diverse when compared to traditional networks of this kind. The implementation of novel solutions within the scope of acquiring knowledge about environment may be pointed at in this respect.