Older the better: senior tourists’ curiosity towards the home-sharing platform

摘要: PurposeSenior tourist is a salient segment of the tourism sector. This segment reflects a robust ageing population with discretionary income and an appetite for tourism activities. However, to date, there has been a paucity of empirical insight on how the combination of intrinsic and extrinsic motivations may influence senior tourists’ connectedness and booking intentions towards home-sharing accommodation. Thus, this study aims to investigate how senior tourists’ curiosity and social interaction may influence their connectedness towards Airbnb and subsequently booking intention.Design/methodology/approachA conceptual model was developed and tested using partial least squares structural equation modelling to analyse data collected from a sample of 195 senior tourists in Malaysia.FindingsThe results showed that intrinsic (curiosity) and extrinsic (social interaction) motivations positively influence senior …