Business Intelligence Implementation Obstacles in Saudi Public Universities

摘要: Business Intelligence (BI) is a powerful tool that integrates systems and processes to extract data from diverse sources, encompassing vast datasets in various formats. Its purpose is to present meaningful information through multiple platforms, employing meticulously designed dashboards. Previous research has revealed that organizations often embark on large-scale BI integration; however, the failure rate in meeting expectations surpasses 70%. Consequently, this study aims to uncover the obstacles and related issues pertaining to BI implementation at the organizational level within Selected Saudi Public Universities (SSPUs) that have been practicing BI since 2018. Employing a qualitative approach, the study utilizes semi-structured focus group discussions (FGDs) to collect data. The collected textual data is thematically analyzed using a reflexive thematic analysis approach and NVivo software. The findings …