引用次数
引用: 3,710
H-指数: 23
I10-指数 : 35
出版物: 108
Using loyalty cards for Target Marketing - A real world experiment
Andreas Mild , Alfred Taudes , Tomas Reutterer , Martin Natter
한국로고스경영학회 학술발표대회논문집 347 -350
2005
Une approche de filtrage collaboratif mise au point pour prédire des achats intercatégories basée sur des paniers de données binaires
A. Mild , T. Reutterer
Recherche et Applications en Marketing (French Edition) 18 ( 4) 81 -95
2003
Anforderungen an Logistik-systeme aus anwendersicht: eine empirische Studie mit Hilfe der Conjoint-analyse
Herbert Kotzab , T Reutterer
Logistik management 1 ( 3) 181 -197
5
1999
How to select a proper market basket ensemble? A comparison between data-driven and ad hoc results
Yasemin Boztug , T Reutterer
2007
Warenkorbanalyse mit Hilfe der Statistik-Software R
Thomas Reutterer , Michael Hahsler , Kurt Hornik , Explorative Warenkorbanalyse
2006
Implications of probabilistic data modeling for rule mining
Thomas Reutterer , Michael Hahsler , Kurt Hornik
Institut für Statistik und Mathematik, WU Vienna University of Economics and Business
4
2005
How Can we Derive Consensus Among Various Rankings of Marketing Journals
Thomas Reutterer , Kurt Hornik , Stefan Theußl
WU Vienna University of Economics and Business
2010
A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY
Christoph Breidert , Thomas Reutterer , Michael Hahsler
Innovative Marketing 2 ( 4)
788
2017
WIE WIRKT MOBILE WERBUNG? EMIRISCHE BEFUNDE AUS EINER SMS-WERBEKAMPAGNE
Thomas Reutterer , Eva Walter
2009
Efficient Consumer Response and Business Excellence: Theory and Practice of Manageing the Grocery Supply Chain
Thomas Reutterer , Herbert Kotzab , David Grant
Proceedings of the 3rd Multinational Alliance for the Advancement of Organisational Excellence Conference
2002
The Role of Efficient Consumer Response in Assisting Business Excellence
Herbert Kotzab , David Bruce Grant , Mogens Bjerre , Jesper Aastrup
Advances in Marketing Linking organizations and Customers 317 -323
2006
Holdout-Based Fidelity and Privacy Assessment of Mixed-Type Synthetic Data.
Thomas Reutterer , Michael Platzer
arXiv: Machine Learning
3
2021
Visual Decision Making Styles and Geographical Information Systems
Ana-Marija Ozimec , Martin Natter , Thomas Reutterer
Quantitative Marketing and Marketing Management 191 -207
2012
Collaborative Filtering Methods for Binary Market Basket Data Analysis
Andreas Mild , Thomas Reutterer
Active Media Technology 302 -313
32
2001
A dynamic segmentation approach for targeting and customizing direct marketing campaigns
Thomas Reutterer , Andreas Mild , Martin Natter , Alfred Taudes
Journal of Interactive Marketing 20 ( 3-4) 43 -57
79
2006
Ladenatmosphäre und Konsumentinnenverhalten: Teil 1: Theoretischer Hintergrund und didaktische Vorgangsweise für eine Projektstudie
Renate Buber , Thomas Reutterer
Der Markt 35 ( 3) 132 -141
3
1996
Obituary for Engelbert Dockner (1958–2017)
Anne d’Arcy , Jonas Puck , Thomas Reutterer
Management Review Quarterly 67 ( 3) 135 -136
2017
Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps
Thomas Reutterer
Springer, Berlin, Heidelberg 520 -528
3
1999
Practice Prize Report---An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
Martin Natter , Thomas Reutterer , Andreas Mild , Alfred Taudes
Marketing Science 26 ( 4) 576 -583
53
2007
The Use of Conjoint-analysis for Measuring Preferences in Supply Chain Design
Thomas Reutterer , Herbert W. Kotzab
Industrial Marketing Management 29 ( 1) 27 -35
68
2000