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WIE WIRKT MOBILE WERBUNG? EMIRISCHE BEFUNDE AUS EINER SMS-WERBEKAMPAGNE
作者:
Thomas Reutterer
, Eva Walter
DOI:
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参考文章
(28)
1.
Kenneth R. Deans, Brendan Gray, Geoffrey H. Tanakinjal,
Management of Permission-Based Mobile Marketing Diffusion: A Conceptual Model
Social Science Research Network.
,(2008)
2.
Irvine Clarke,
Emerging Value Propositions for M-Commerce
Journal of Business Strategies.
,vol. 18, pp. 133- ,(2001)
3.
Melody M. Tsang, Shu-Chun Ho, Ting-Peng Liang,
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce.
,vol. 8, pp. 65- 78 ,(2004) ,
10.1080/10864415.2004.11044301
4.
Fred D. Davis,
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
MIS Quarterly.
,vol. 13, pp. 319- 340 ,(1989) ,
10.2307/249008
5.
Su-Fang Lee, Yuan-Cheng Tsai, Wen-Jang ("Kenny") Jih,
An Empirical Examination of Customer Perceptions of Mobile Advertising
Information Resources Management Journal.
,vol. 19, pp. 39- 55 ,(2006) ,
10.4018/IRMJ.2006100103
6.
Arno Scharl, Astrid Dickinger, Jamie Murphy,
Diffusion and success factors of mobile marketing
Electronic Commerce Research and Applications.
,vol. 4, pp. 159- 173 ,(2005) ,
10.1016/J.ELERAP.2004.10.006
7.
Thomas Reutterer, Andreas Mild, Martin Natter, Alfred Taudes,
A dynamic segmentation approach for targeting and customizing direct marketing campaigns
Journal of Interactive Marketing.
,vol. 20, pp. 43- 57 ,(2006) ,
10.1002/DIR.20066
8.
Adamantios Diamantopoulos,
Formative indicators: Introduction to the special issue
Journal of Business Research.
,vol. 61, pp. 1201- 1202 ,(2008) ,
10.1016/J.JBUSRES.2008.01.008
9.
Adamantios Diamantopoulos, Heidi M. Winklhofer,
Index Construction with Formative Indicators: An Alternative to Scale Development
Journal of Marketing Research.
,vol. 38, pp. 269- 277 ,(2001) ,
10.1509/JMKR.38.2.269.18845
10.
Patrick Barwise, Colin Strong,
Permission-based mobile advertising
Journal of Interactive Marketing.
,vol. 16, pp. 14- 24 ,(2002) ,
10.1002/DIR.10000
来源期刊
2009 年,
Volume: , Issue: ,
Page:
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