Michael Haenlein
机构: Professor of Marketing, ESCP Business School and University of Liverpool Management School
主页: linkedin.com
每年引用次数
引用次数
引用: 60,572
H-指数: 47
I10-指数 : 64
出版物: 98
Higher education and the digital revolution: about MOOCs
AM KAPLAN , M HAENLEIN
SPOCs, social
5
Stratégies de marque au sein des mondes virtuels
Andreas KAPLAN , Michaël HAENLEIN
Utilisation et potentiel commercial des hyperréalités: une analyse qualitative de second life
Michael Haenlein , Andreas M. Kaplan
Revue française du marketing ( 222) 69 -81
6
2009
Rapprochement entre le marketing et l'administration publique: vers une compréhension globale du potentiel du marketing public
Michael Haenlein , Andreas M. Kaplan
Revue française du marketing ( 224) 49 -66
4
2009
Impression Management Techniques in Crowdfunding: An Analysis of Kickstarter videos using Artificial Intelligence
Michael Haenlein , Mika Rautiainen , Pawel Korzynski , Pawel Korzynski
European Management Journal
1
2021
How artificial intelligence will affect the future of retailing
Praveen K. Kopalle , Michael Haenlein , Dhruv Grewal , Abhijit Guha
Journal of Retailing 97 ( 1) 28 -41
80
2021
Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
Joaquin Sanchez , Carmen Abril , Michael Haenlein
Journal of the Academy of Marketing Science 48 ( 2) 270 -287
17
2020
Mondes virtuels : retour au réalisme
Andréas M. Kaplan , Michael Haenlein
l'Expansion Management Review ( 3) 90 -102
3
2010
Toward a Parsimonious Definition of Traditional and Electronic Mass Customization
Andreas M. Kaplan , Michael Haenlein
Journal of Product Innovation Management 23 ( 2) 168 -182
152
2006
Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
Andreas M. Kaplan , Detlef Schoder , Michael Haenlein
Journal of Product Innovation Management 24 ( 2) 101 -116
69
2007
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.
Michael Haenlein , Ertan Anadol , Tyler Farnsworth , Harry Hugo
California Management Review 63 ( 1) 5 -25
278
2020
Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs
Barak Libai , Michael Haenlein
California Management Review 59 ( 2) 68 -91
19
2017
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence
Michael Haenlein , Andreas Kaplan
California Management Review 61 ( 4) 5 -14
1,100
2019
The Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline
Michael Haenlein , Andreas M. Kaplan
The Journal of Marketing Theory and Practice 19 ( 2) 153 -168
16
2011
Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent
Michael Haenlein , Andreas M. Kaplan
Recherche et Applications en Marketing (English Edition) 24 ( 3) 57 -79
31
2009
An Empirical Analysis of Attitudinal and Behavioral Reactions Toward the Abandonment of Unprofitable Customer Relationships
Michael Haenlein , Andreas M. Kaplan
Journal of Relationship Marketing 9 ( 4) 200 -228
65
2010
A Model to Determine Customer Lifetime Value in a Retail Banking Context
Michael Haenlein , Andreas M. Kaplan , Anemone J. Beeser
European Management Journal 25 ( 3) 221 -234
92
2007
Reflections on Europe: Introduction to the series
Sabina Siebert , Michael Haenlein
European Management Journal 33 ( 2) 71
6
2015
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
Andreas M. Kaplan , Michael Haenlein
European Management Journal 27 ( 3) 197 -212
42
2009
Bounded leadership: An empirical study of leadership competencies, constraints, and effectiveness
Pawel Korzynski , Andrzej Krzysztof Kozminski , Anna Baczynska , Michael Haenlein
European Management Journal 39 ( 2) 226 -235
2021
Andreas Kaplan Jörg Henseler Werner J. Reinartz Barak Libai Yakov Bart John Dong Abhi Bhattacharya P.C. Verhoef Nicolai Fabian Thijs Broekhuizen Detlef Schoder Bernd Skiera Edward C Malthouse Xiaoquan (Michael) Zhang Pawel Korzynski Ajay Kohli Matthew J. Schneider Dhruv Grewal Abhijit Guha Grzegorz Mazurek