Longtail versus Premium Advertising: Does it Hurt
Michel Clement , Edlira Shehu , Nadia Abou Nabout
44th Annual European Marketing Academy Conference: Collaboration in Research
2015
Customer involvement, strategic orientation and knowledge breadth
Tina Lundø Tranekjer , Edlira Shehu
18th International Continous Innovation Network Conference 560 -570
2017
The First, the Last, the Everything? - A Moment-to-Moment Analysis of Virality of Online Ads
M. Clement , Tammo Bijmolt , Edlira Shehu
Proceedings of the 42nd Annual Conference of the European Marketing Academy, Istanbul.
2013
“You Saved a Life”: How Past Donation Use Increases Donor Reactivation Via Impact and Warm Glow
Ann-Christin Langmaack , Michel Clement , Karen Winterich , Edlira Shehu
ACR North American Advances
2017
Sabotage in idea competitions of crowdsourcing communities: forms, extent, and Impact of destructive behavior
Rita Faullant , Edlira Shehu , Guido Dolfus
DRUID Conference 2018
2018
Increasing Donor Retention With Feedback on Donation Use
Michel Clement , Karen Page Winterich , Edlira Shehu , Besarta Veseli
ACR North American Advances 47 93 -98
2019
Investigating Research Streams of Conjoint Analysis: A Bibliometric Study
Thorsten Teichert , Edlira Shehu
Social Science Research Network
1
2010
The impact of temporary deferrals on future blood donation behavior across the donor life cycle.
Michel Clement , Edlira Shehu , Torsten Chandler
Transfusion
2021
The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness
Edlira Shehu , Nadia Abou Nabout , Michel Clement
Social Science Research Network
25
2020
Cannibalisation Effects in the Early Market Stage of E-books: An Analysis of the German Book Market
Tim Prostka , Edlira Shehu , Michel Clement
Journal of Media Business Studies 15 ( 2) 108 -126
3
2018
The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives
Edlira Shehu , Jan U. Becker , Ann-Christin Langmaack , Michel Clement
Journal of Business Ethics 138 ( 3) 589 -600
15
2016
Protecting knowledge: How legal requirements to reveal information affect the importance of secrecy
Wolfgang Sofka , Pedro de Faria , Edlira Shehu
Research Policy 47 ( 3) 558 -572
12
2018
Free Shipping Promotions and Product Returns
Edlira Shehu , Dominik Papies , Scott A. Neslin
Journal of Marketing Research 57 ( 4) 640 -658
45
2020
Kundenbindung im Electronic Commerce Eine empirische Analyse zur Wahrnehmung und Wirkung verschiedener Kundenbindungsinstrumente im Internet
Eva Blömeke , Michel Clement , Edlira Shehu , Eva Pagendarm
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 65 ( 1) 63 -96
1
2013
Multinational Subsidiary Knowledge Protection - Do Mandates and Clusters Matter?
Wolfgang Sofka , Edlira Shehu , Pedro de Faria
Research Policy 43 ( 8) 1320 -1333
24
2014
Evolutionary Conjoint
Thorsten Teichert , Edlira Shehu
Conjoint Measurement 113 -131
2
2007
Host country contingencies on knowledge protection strategies of multinational firms : bring a knife to a gunfight?
Edlira Shehu , Wolfgang Sofka
Social Science Research Network
2009
Stop the Knowledge Flow: Knowledge Protection Intensity of MNC Subsidiaries
Pedro de Faria , Wolfgang Sofka , Edlira Shehu
Academy of Management Proceedings 2014 ( 1) 12075 -12075
2014
When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles
Petra Schulz , Edlira Shehu , Michel Clement
International Journal of Research in Marketing 36 ( 3) 454 -470
7
2019
The Dark Side of Using Emergencies in Direct Marketing Campaigns for Blood Donation Services
Edlira Shehu , Ann-Christin Langmaack , Michel Clement
Service Science archive 5 ( 2) 163 -178
2
2013