引用次数
引用: 23,659
H-指数: 53
I10-指数 : 83
出版物: 132
Product quality alignment and business unit performance
Douglas W. Vorhies , Neil A. Morgan
Journal of Product Innovation Management 18 ( 6) 396 -407
48
2001
Focal supplier opportunism in retailer category management
Richard A. Gooner , Anna Kaleka , Neil A. Morgan
American Marketing Association
2005
The One Number You Need to Grow
Lopo L. Rego , Neil A. Morgan
Harvard Business Review 82 ( 4) 134 -136
13
2004
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study
Neil A. Morgan , Shaoming Zou , Douglas W. Vorhies , Constantine S. Katsikeas
Decision Sciences 34 ( 2) 287 -321
235
2003
'Greening' the marketing mix: do firms do it and does it pay off?
Constantinos N. Leonidou , Constantine S. Katsikeas , Neil A. Morgan
Journal of the Academy of Marketing Science 41 ( 2) 151 -170
517
2013
Firm capabilities and growth: the moderating role of market conditions
Hui Feng , Neil A. Morgan , Lopo L. Rego
Journal of the Academy of Marketing Science 45 ( 1) 76 -92
175
2017
Marketing and business performance
Neil A. Morgan
Journal of the Academy of Marketing Science 40 ( 1) 102 -119
277
2012
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Neil A Morgan , Constantine S Katsikeas , Douglas W Vorhies ,
Journal of the Academy of Marketing Science 40 ( 2) 271 -289
250
2012
Research in marketing strategy
Neil A. Morgan , Kimberly A. Whitler , Hui Feng , Simos Chari
Journal of the Academy of Marketing Science 47 ( 1) 4 -29
245
2019
Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment
Stavroula Spyropoulou , Constantine S. Katsikeas , Dionysis Skarmeas , Neil A. Morgan
Journal of the Academy of Marketing Science 46 ( 1) 109 -129
115
2018
Do managers know what their customers think and why?
G. Tomas M. Hult , Forrest V. Morgeson , Neil A. Morgan , Sunil Mithas
Journal of the Academy of Marketing Science 45 ( 1) 37 -54
100
2017
The impact of product market strategy-organizational culture fit on business performance
Larry Yarbrough , Neil A. Morgan , Douglas W. Vorhies
Journal of the Academy of Marketing Science 39 ( 4) 555 -573
187
2011
The impact of unprofitable customer management strategies on shareholder value
Hui Feng , Neil A. Morgan , Lopo L. Rego
Journal of the Academy of Marketing Science 48 ( 2) 246 -269
7
2020
Upper echelons research in marketing
Kimberly A. Whitler , Ben Lee , Ryan Krause , Neil A. Morgan
Journal of the Academy of Marketing Science 49 ( 1) 198 -219
30
2021
Professional Accountancy Firms and Marketing
Neil A. Morgan
Service Industries Journal 10 ( 3) 599 -613
9
1990
The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance
Neil A. Morgan , Lopo Leotte Rego
Marketing Science 25 ( 5) 426 -439
761
2006
Rejoinder---Can Behavioral WOM Measures Provide Insight into the Net Promoter© Concept of Customer Loyalty?
Neil A. Morgan , Lopo L. Rego
Marketing Science 27 ( 3) 533 -534
18
2008
How marketing capabilities and current performance drive strategic intentions in international markets
Anna Kaleka , Neil A. Morgan
Industrial Marketing Management 78 108 -121
129
2017
Outside-in marketing: Renaissance and future
Giuseppe Musarra , Neil A. Morgan
Industrial Marketing Management 89 98 -101
6
2020
Book Review: Managing Imitation Strategies: How Later Entrants Seize Market Share from Pioneers:
Terry Clark , Neil A. Morgan
Journal of Marketing 59 ( 4) 104 -106
1
1995