Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study

摘要: Knowledge-based view (KBV) theory posits that the acquisition and use of relevant knowledge is key to understanding organizational performance. However, there relatively little empirical evidence support or refute several important propositions underlying KBV explanations In particular, extant literature has focused on individual technical scientific components bases firms in dynamic industries, largely ignored both different levels informational experiential market environment, increasingly context exporting. Our study addresses these gaps by developing a framework for export venture management empirically examining relationships between types individual-level organizational-level architectural marketing capabilities, adaptive performance ventures. Using primary data collected United Kingdom China, our indicates ventures' knowledge, positively associated with which are turn