Justifying your price online an investigation of academic associations' online communication of membership benefits

Esmail Salehi-Sangari , Robert Opoku , Magnus Hultman , Marie-Louise Jung
academy marketing science world marketing congress 123 -127

2007
Towards a framework of web performance evaluation : a literature review and measurement classification

Robert Opoku , Magnus Hultman
academy marketing science world marketing congress 72 -76

2007
Communicating brand personality through African tourism websites

Robert Opoku , Magnus Hultman
Academy of Marketing Conference : 05/07/2005 - 07/07/2005 28

2005
What I say about myself: Communication of brand personality by African countries

Leyland F Pitt , Robert Opoku , Magnus Hultman , Russell Abratt
Tourism Management 28 ( 3) 835 -844

129
2007
Online brand personalities: An exploratory analysis of selected African countries

Robert Opoku , Robert Hinson
Place Branding 2 ( 2) 118 -129

64
2006
Young Saudi adults and peer group purchase influence: a preliminary investigation

Robert Opoku
Young Consumers: Insight and Ideas for Responsible Marketers 13 ( 2) 176 -187

16
2012
Branding the hotel industry: The effect of step-up versus step-down brand extensions

Magnus Hultman , Christina Papadopoulou , Pejvak Oghazi , Robert Opoku
Journal of Business Research 124 560 -570

14
2021
Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?

Robert Opoku , Russell Abratt , Leyland Pitt ,
Journal of Brand Management 14 ( 1-2) 20 -39

103
2006
35
2006
23
2005
Environmental considerations in the purchase decisions of Ghanaian consumers

Robert Opoku , Samuel Famiyeh , Amoako Kwarteng
Social Responsibility Journal 16 ( 1) 129 -143

13
2020
Digital transformation in an emerging economy: exploring organizational drivers

Sulemana B Egala , John Amoah , Abdul Bashiru Jibril , Robert Opoku
Cogent Social Sciences 10 ( 1) 2302217 -2302217

3
2024
1
2004
The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case

Robert Ankomah Opoku , Nana Atuobi-Yiadom , Cathryn Serwaah Chong , Russell Abratt
Journal of Financial Services Marketing 13 ( 4) 317 -329

29
2009
Initial objectives behind US and Swedish political parties' web presence: communication professionals' perspectives

Robert Ankomah Opoku , Edem Bart Williams
International Journal of Electronic Governance 3 ( 3) 296

2010
Communicating brand personality: are the web sites doing the talking for food SMEs?

Robert Ankomah Opoku , Russell Abratt , Mike Bendixen , Leyland Pitt
Qualitative Market Research: An International Journal 10 ( 4) 362 -374

69
2007
Using brand personality to assess whether biotechnology firms are saying the right things to their network

Lisa Papania , Colin Campbell , Robert Ankomah Opoku , Maria Styven
Journal of Commercial Biotechnology 14 ( 3) 247 -255

10
2008
Online communication of brand personality

Robert Ankomah Opoku , Albert Caruana , Leyland F Pitt , Pierre Berthon
Journal of general management 35 ( 1) 47 -64

20
2009
Ghana and ICT: Strides, challenges and way forward

Robert Ankomah Opoku
Retrieved on 3 ( 18) 04 -04

21
2004
Perceived Regulatory Burden, Institutional Ties, Financial Resource Capability and Corporate Social Performance in a Sub-Saharan African Economy:

Samuel Adomako , George Dankwah Obeng , Robert Ankomah Opoku , Albert Danso
The Journal of General Management 41 ( 3) 13 -31

1
2016