Klaus Wertenbroch
机构: INSEAD, Professor of Marketing and Novartis Chaired Professor of Management and the Environment
主页: insead.edu
每年引用次数
引用次数
引用: 11,789
H-指数: 25
I10-指数 : 34
出版物: 74
Hedonic Interactions between Choice and Consumption
Klaus Wertenbroch
Advances in Consumer Research 29 ( 1) 105 -107
5
2002
WE MUST BELIEVE IN FREE WILL, WE HAVE NO CHOICE (ISAAC B. SINGER)
Sabrina D. Bruyneel , Joachim Vosgerau , Klaus Wertenbroch
2007
The Value Heuristic
C. Miguel Brendl , Xianchi Dai , Klaus Wertenbroch
ACR North American Advances
3
2008
Judging Good Taste: True Preference Or Pretense?
Alixandra Barasch , Amit Bhattacharjee , Klaus Wertenbroch
ACR North American Advances
2014
Strategic Motivation Maintenance: the Case of Guilt-Seeking
Xianchi Dai , Klaus Wertenbroch
ACR North American Advances
2008
Special Session Summary Anticipated and Experienced Emotions in Consumer Choice
Klaus Wertenbroch
ACR North American Advances
2000
Navigating the Publishing Process At top Marketing Journals: Process and Content Perspectives
Kristin Diehl , Amitava Chattopadhyay , Klaus Wertenbroch
ACR Asia-Pacific Advances
2009
Special Session Summary Hedonic Interactions Between Choice and Consumption
Klaus Wertenbroch
ACR North American Advances
2002
Ego Depletion and Cognitive Load: Same Or Different Constructs?
Sabrina Bruyneel , Ravi Dhar , Joachim Vosgerau , Klaus Wertenbroch
ACR North American Advances 35 217 -220
1
2008
Special Session Summary New Insights in the Construction of Consumer Judgments
Klaus Wertenbroch
ACR European Advances
1999
Special Session Summary Dynamic Aspects of Hedonic Experience: Where Experimental and Interpretive Approaches Meet
Klaus Wertenbroch
ACR North American Advances
1998
Conspicuous consumption reflects how redistribution influences perceived social justice
Klaus Wertenbroch , Breagin K. Riley , Barbara Briers
Advances in Consumer Research
2013
Meaning Transforms Money: How Job Satisfaction Affects Consumers’ Perception and Use of Their Earnings
Ziv Carmon , Quentin André , Klaus Wertenbroch
ACR North American Advances
2016
A behavioral decision theory perspective on hedonic and utilitarian choice
Ravi Dhar , Uzma Khan , Klaus Wertenbroch
Routledge 166 -187
447
2005
Nudge: Psychologie zum Wohl des Verbrauchers nutzen
Lucia A. Reisch , Peter Kenning , Peter Kenning , Klaus Wertenbroch
Absatzwirtschaft: Zeitschrift fuer Marketing ( 9) 44 -49
1
2016
Marketing Automation: Marketing Utopia or Marketing Dystopia?
Klaus Wertenbroch
NIM Marketing Intelligence Review 13 ( 1) 18 -23
2021
On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects
Klaus Wertenbroch , Dilip Soman , Amitava Chattopadhyay
Journal of Consumer Research 34 ( 1) 1 -10
104
2007
Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data
Ziv Carmon , Klaus Wertenbroch , Alia Crum , Douglas Frank
Customer Needs and Solutions 5 ( 1) 28 -37
209
2018
Risk perception in the short run and in the long run
Jamil Baz , Eric Briys , Bart J. Bronnenberg , Michèle Cohen
Marketing Letters 10 ( 3) 267 -283
18
1999
Procrastination, Deadlines, and Performance: Self-Control by Precommitment
Dan Ariely , Klaus Wertenbroch
Psychological Science 13 ( 3) 219 -224
783
2002