A behavioral decision theory perspective on hedonic and utilitarian choice
作者： Ravi Dhar , Uzma Khan , Klaus Wertenbroch
关键词: Decision theory 、 Perspective (graphical) 、 Cognitive psychology 、 Psychology
摘要: … by these distinctions and integrates the two theoretical perspectives. Finally, we present a number of propositions for future research based on the model and our integrative viewpoint. …
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