引用次数
引用: 3,360
H-指数: 16
I10-指数 : 19
出版物: 54
Making the price of indulgence right
Ravi Dhar , Khan Uzma
MIT Sloan Management Review 52 ( 3) 12 -13
2
2011
Differential Effectiveness of Discounts in Product Bundles
Ravi Dhar , Uzma Khan
ACR North American Advances
1
2008
Reconciling Consistency and Contrast in Sequential Choices
Ravi Dhar , Uzma Khan
ACR North American Advances
2008
Guilt As Motivation: the Role of Guilt in Choice Justification
Ayelet Fishbach , Ravi Dhar , Uzma Khan
ACR North American Advances
1
2009
Favorites Fall Faster: Consequences of Initial Preferences
Uzma Khan , Alexander DePaoli
ACR European Advances
2013
Minding the Mindsets in Context Effects
Uzma Khan , Meng Zhu , Ajay Kalra
ACR North American Advances
2010
Choosing Apples Vs. Oranges: the Role of Construal Levels in Non-Comparable Choices
Ravi Dhar , Uzma Khan , Eunice Kim
ACR North American Advances
2008
Special Session Summary the Ubiquitous Influence of Expectations
Uzma Khan , Stacy Wood
ACR North American Advances
2005
Positive Upshots of Anger in Decision-Making
Michal Maimaran , Ravi Dhar , Uzma Khan
ACR North American Advances
1
2010
Wanting More But Liking Less: Counter-Driving Motivational and Appraisal Elements of Value
Ab Litt , Uzma Khan , Baba Shiv
ACR North American Advances
2010
Temporal Effects in Depleting Vs. Replenishing Self-Control
Uzma Khan
ACR European Advances
2013
Guilt-Free Indulgence At the Cost of Certainty
Uzma Khan , Baba Shiv , M. Yavuz Acikalin
ACR North American Advances
2017
Reason-Product (In)Compatibility: Cognition and Affect in Consumer Reasoning
Uzma Khan , Itamar Simonson , Alexander DePaoli
ACR North American Advances
2017
A behavioral decision theory perspective on hedonic and utilitarian choice
Ravi Dhar , Uzma Khan , Klaus Wertenbroch
Routledge 166 -187
447
2005
Giving consumers license to enjoy luxury
Uzma Khan , Ravi Dhar , Svenja Schmidt
MIT Sloan Management Review 51 ( 3) 12 -13
6
2010
When Goal Conflict Increases Motivation
Uzma Khan , Jordan Etkin , Anastasiya Pocheptsova
ACR European Advances
2013
Interpersonal Implications of Self-Licensing
Evan Polman , Uzma Khan
ACR North American Advances
2011
Consumer Substitution Decisions: An Integrative Framework
Neal G. Roese , Gerald Häubl , Debora V. Thompson , Uzma Khan
Social Science Research Network
43
2014
A Tale of Two Evaluations: The Dynamic Effects of Cause-Related Marketing
Uzma Khan , Colton Pond
Journal of the Association for Consumer Research 5 ( 3) 282 -290
1
2020
Licensing Effect in Consumer Choice
Uzma Khan , Ravi Dhar
Journal of Marketing Research 43 ( 2) 259 -266
572
2006