Julie Guidry Moulard
机构: Associate Professor of Marketing, Louisiana Tech University
每年引用次数
引用次数
引用: 2,863
H-指数: 17
I10-指数 : 21
出版物: 41
What influences salary of first faculty positions in marketing?
Angeline G Close , Julie A Guidry
Marketing Theory and Applications 352 -352
1
2007
The same but not quite the same: An observational study of teenage attire
Choi Young-Tae , Diane Dowdell , Julie A Guidry , Michael W Kroff
American Marketing Association. Conference Proceedings 13 271 -271
2002
An integrative view of organizational learning: The continuous loop model and its implications for organizational adjustment
Julie A Guidry , Jeffrey S Conant
American Marketing Association. Conference Proceedings 12 82 -82
2001
Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing
Kent B. Monroe , Julie Guidry Moulard , Angeline Close Scheinbaum , Angeline Close Scheinbaum
Social Science Research Network
154
2010
The Entity-Referent Correspondence Framework of Authenticity
Randle D. Raggio , Julie Guidry Moulard , Judith Anne Garretson Folse
ACR North American Advances
1
2017
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
Julie Guidry Moulard , Randle D. Raggio , Judith Anne Garretson Folse
Journal of the Academy of Marketing Science 49 ( 1) 96 -118
53
2021
The Role of Suspense in Gaming: Inducing Consumers’ Game Enjoyment
Julie Guidry Moulard , Michael Kroff , Kathrynn Pounders , Cassandra Ditt
Journal of Interactive Advertising 19 ( 3) 219 -235
2
2019
Unraveling consumer suspense: The role of hope, fear, and probability fluctuations
Julie Guidry Moulard , Michael W. Kroff , Judith Anne Garretson Folse
Journal of Business Research 65 ( 3) 340 -346
21
2012
Authenticity under threat: When social media influencers need to go beyond self-presentation
Alice Audrezet , Gwarlann de Kerviler , Julie Guidry Moulard
Journal of Business Research 117 557 -569
594
2020
Cause-Related Marketing: Factors Promoting Campaign Evaluations
Judith Anne Garretson Folse , Stacy Landreth Grau , Julie Guidry Moulard , Kathrynn Pounders
Journal of Current Issues & Research in Advertising 35 ( 1) 50 -70
14
2014
The Company They Keep: How Human Brand Managers and Their Social Networks Shape Job Market Outcomes
Cesar Zamudio , Julie Guidry Moulard , Angeline G. Close
Social Science Research Network
4
2014
Psychological ownership: a social marketing advertising message appeal?
Judith Anne Garretson Folse , Julie Guidry Moulard , Randle D. Raggio
International Journal of Advertising 31 ( 2) 291 -315
32
2012
Examining customer‐created guilt in a service context
Kathrynn R. Pounders , Julie Guidry Moulard , Barry J. Babin
Psychology & Marketing 35 ( 11) 830 -844
4
2018
Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders
Julie Guidry Moulard , Dan Hamilton Rice , Carolyn Popp Garrity , Stephanie M. Mangus
Psychology & Marketing 31 ( 8) 576 -590
136
2014
Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products
Julie Guidry Moulard , Randle D. Raggio , Judith Anne Garretson Folse
Psychology & Marketing 33 ( 6) 421 -436
236
2016
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
Julie Guidry Moulard , Carolyn Popp Garrity , Dan Hamilton Rice
Psychology & Marketing 32 ( 2) 173 -186
297
2015
To what is the review process relevant? What’s right and what’s wrong with peer review for academic business journals
Barry J. Babin , Julie Guidry Moulard
European Business Review 30 ( 2) 145 -156
1
2018
Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours
Amanda E. Helm , Julie Guidry Moulard , Marsha Richins
International Journal of Consumer Studies 39 ( 5) 515 -524
96
2015
The paradoxical role of relationship quality on consumer privacy: Its effects on relinquishing and safeguarding information
Sabinah Wanjugu , Julie Guidry Moulard , Mona Sinha
Journal of Consumer Behaviour 21 ( 5) 1203 -1218
1
2022
A bridge to relevance: on the history of the Academy of Marketing Science®(AMS)
Barry J Babin , Julie Guidry Moulard , Jay D Lindquist
AMS Review 11 ( 3) 454 -463
3
2021