Consumer cynicism: developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours
作者： Amanda E. Helm , Julie Guidry Moulard , Marsha Richins
DOI: 10.1111/IJCS.12191
关键词:
摘要: … of keeping the scale short, resulted in … cynicism scale plus the other latent constructs available for that data set. The consumer cynicism scale measured up to the most rigorous scale …
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