Co-creation of value: examining the role of participant goal orientation in brand communities
S. J. Pervan , L. L. Bove
2010
How gender, mood and advertising affective tone affect consumer attitudes and purchase intentions
S. J. Pervan , B.A.S. Martin
1
2011
Case study: crafting a community
S. J. Pervan
Consumer behavior: an Asia Pacific approach / Roger D. Blackwell, Clare DSouza, Mehdi Taghian, Paul W. Minard and James F. Engel 8 248
2006
Easy exchange: case study
Simon J Pervan
2006
Crafting a community: case study
Simon J Pervan
2006
Soap operas in New Zealand and the US: product placement strategy and consumption imagery
Simon J Pervan , Brett As Martin
Advances in Consumer Research 33 134 -137
2
2006
Conceptualising the Role of Reciprocity in Relationship Marketing: An Examination of its Supporting Virtues
Liliana L Bove , Simon J Pervan , Lester W Johnson
Marketing accountabilities and responsibilities, the Australian and New Zealand Marketing Academy Conference (ANZMAC 2004), Wellington, New Zealand, 29 November-01 December 2004 / Jim Wiley and Peter Thirkell (eds.)
1
2004
Interpreting value in relationship marketing: a social exchange theory perspective
Simon J Pervan , Lester W Johnson
International Quarterly Journal of Marketing 2 21 -33
2002
An appeal to self interest: I’ll work for you because it’s morally right for me to do so
Simon J Pervan
The Bath Perspective: The Magazine of the University of Bath School of Management 13 29 -30
2007
Reciprocity as a virtue in relationship marketing
Simon J Pervan , Lester W Johnson
Deakin University Press 2461 -2468
2002
An index of customer citizenship behavior: an exploratory study
Liliana L Bove , Simon J Pervan , Nicola L Robertson
Paper presented at the AMA Servsig Services Research Conference Proceedings, Reims, France, 12-14 June 2003
2003
Reciprocity as a fundamental building block of relationship marketing
Simon J Pervan , Lester W Johnson
Visionary Marketing for the 21st Century: Facing the Challenge the Australian and New Zealand Marketing Academy Conference (ANZMAC 2000), Gold Coast, Queensland, 28 November-1 December 2000 / Aron OCass (ed.) ( 1) 955 -959
3
2000
Exploring the relationship between customer loyalty to the service worker and customer citizenship behaviors to the service organization
Liliana L Bove , Simon J Pervan , Nicola L Robertson
Proceedings of 'Marketing across borders and boundaries understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment' the 7th World Marketing Congress, Perth, Western Australia, 11-14 June 2003 / Jeffery E. Lewin (ed.) 1 -6
2003
Advertising in the middle east: exploring the impact of the west
Simon J Pervan , Ekant Veer , Mais Sukkar
Indian Journal of Marketing 37 ( 8) 3 -9
2007
The rise and fall of the Australian DBA
Michael A. Kortt , Simon J Pervan , Owen Hogan
Journal of Education and Training 58 ( 4) 390 -408
8
2016
The role of the Doctor of Business Administration (DBA) in Australia in enhancing career capital, professional and lifelong learning
Michelle Wallace , Neroli Sheldon , Simon J Pervan , Terry Sloan
Australian & New Zealand Academy of Managment (ANZAM) 2015
1
2015
Mind the gap: navigating the transition from coursework to thesis for candidates and supervisors in a professional doctorate program
Michelle Wallace , Neroli Sheldon , Simon J Pervan , Terry Sloan
EURAM 2015
A conceptual analysis of brand intimacy on social media platforms
Alanoud F Almubarak , Simon J Pervan , Lester W Johnson
Journal of Strategic Marketing 26 ( 6) 463 -478
32
2018
Reciprocity as a virtue in relationship marketing
Simon J Pervan , Lester W Johnson
Interactive Marketing: Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2461 -2468
2
2002
Easy Exchange (Chapter 13. Case study)
Simon J Pervan
Consumer behaviour: an Asia Pacific approach 405 -406
2006