Ashok Ranchhod
机构: Reader University of Southampton
每年引用次数
引用次数
引用: 3,365
H-指数: 30
I10-指数 : 48
出版物: 123
Marketing Strategies: A Contemporary Approach
Calin Gurau , A Ranchhod
85
2007
Electronic Commerce: from virtual trasactions to virtual offers
R Hackney , C Gurau , A Ranchhod
BIT99 Conference
1999
Marketing on the Internet
R Hackney , C Gurau , A Ranchhod
BIT Conference 98
1998
Entry modes in international markets: the case of UK Pharmaceutical SMEs
C Gurau , A Ranchhod
British Academy of Management Conference 2000
1
2000
The role of the manager and the board of directors in the internationalisation process of UK SMBEs
C Gurau , A Ranchhod
Conference Proceedings of the BAM 2001 Conference
2001
Internet communications in biotechnology. An exploratory investigation of marketing and public relations on-line messages
C Gurau , A Ranchhod
Academy of Marketing Conference
2000
The 'Born Global' Firms in UK Biotechnology
C Gurau , A Ranchhod
BAM Conference 1999
2
1999
Looking good: Public relation strategies for biotechnology
A Ranchhod , C Gurau
Europroduct Focus 5 -7
1
1999
The Importance of Coherent IT and Marketing Strategies for Building Successful Companies
J Lace , J Taylor , C Gurau , A Ranchhod
Conference Proceedings of the BIT World Conference 2001
2001
Building on a Secure Foundation for the Internet of Things
M Zinopoulou , A Ranchhod , G Wills , HF Atlam
Gamifying self-management of chronic illnesses: a mixed-methods study. JMIR Serious Games. 2016 Sep 09; 4 (2): e14. doi: 10.2196/games. 5943
A AlMarshedi , G Wills , A Ranchhod
7
Guidelines for the gamification of self-management of chronic illnesses: multimethod study. JMIR Serious Games. 2017 May 12; 5 (2): e12. doi: 10.2196/games. 7472
A AlMarshedi , G Wills , A Ranchhod
6
Gamifying self-management of chronic illnesses: a mixed-methods study. JMIR Serious Games. 2016 Sep 09; 4 (2): e14. 10.2196/games. 5943
A AlMarshedi , G Wills , A Ranchhod
7
Communication strategies for Genetically Modified Foods
A Ranchhod , C Gurau
Risk and Marketing Conference, L'Observatoire de Strategies d'Entreprises Sorbonne
2000
Market positioning and corporate responsibility
Ashok P. Ranchhod , Patricia Park
International Journal of Business Governance and Ethics 1 175 -191
1
2004
Applied Semiotics for Cross-Cultural HCI in Advergames: Design and Implications
Vanissa Wanicka , Ashok Ranchhodb , Gary Willsc
Advergames and meaningful experiences: towards a conceptual framework for contextual advergames for cross-cultural consumer behaviour
Gary Wills , Vanissa Wanick Vieira , Ashokkumar Ranchhod
2014
Digital interactions and brand experience design: a future perspective
Vanissa Wanick , Calin Gurau , Ashokkumar Ranchhod
2017
Games for change applications in dementia care
Gary Wills , Ashokkumar Ranchhod , Noreena Liu
2017
An exploratory study of older customers’ holistic supermarket shopping experience in China
Yuanyuan Yin , Song Qiu , Ashokkumar Ranchhod
Design Management Academy 1 1475 -1488
3
2017