The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing

João S Oliveira , Kemefasu Ifie , Martin Sykora , Eleni Tsougkou
Journal of business research 140 49 -61

7
2022
The empirical link between export entry mode diversity and export performance: A contingency-and institutional-based examination

João S Oliveira , Nahid Yazdani , John W Cadogan , Ian R Hodgkinson
Journal of Business Research 88 505 -512

37
2018
Cooperative export channel modes in times of uncertainty, a key to born global firms' survival?

Nahid Yazdani , Gregor Pfajfar , John W Cadogan , Eleni Lioliou
Industrial Marketing Management Summit 2023 1 -46

2023
Global brands and the war in Ukraine

Eleni Tsougkou , Martin Sykora , Suzanne Elayan , João S Oliveira
Global Marketing Conference 942 -942

2023
Decision-making in international marketing: past, present and future

João S Oliveira , Magnus Hultman , Nathaniel Boso , Ian Hodgkinson
International Marketing Review 40 ( 3) 413 -428

3
2023
Product innovation strategy and competitive advantage: an empirical study of Portuguese exporters

Ana Lisboa , Gabor Nagy , Eleni Lenia Tsougkou , John W Cadogan
European Marketing Academy Conference 2021: EMAC 2021

2021
How many eggs in how many baskets? National versus regional diversification strategies and export success

João S Oliveira , John W Cadogan , Itzhak Gnizy , Asmat-Nizam Abdul-Talib
Journal of Strategic Marketing 32 ( 3) 251 -265

8
2024
Cross-Functional Dispersion of Export Marketing Decision-Making and Export Performance: A Study of UK Firms—An Abstract

João S Oliveira , Itzhak Gnizy , John W Cadogan , Asmat Nizam
Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress 35 -36

2
2017
EXPORT DIVERSIFICATION AND EXPORT PERFORMANCE: A CONTINGENCY-AND RESOURCE DEPENDENCY-BASED ASSESSMENT

Itzhak Gnizy , John W Cadogan , João S Oliveira , Asmat-Nizam Abdul-Talib
Global Marketing Conference 1219 -1219

2018
National-Regional Diversification Strategy and Export Performance

Itzhak Gnizy , John W Cadogan , João S Oliveira , Asmat Nizam
Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress 29 -33

2017
Business Ties, National Institutions, and Firm Performance: An Abstract

João S Oliveira , Eleni Lioliou , John W Cadogan
Springer Nature Switzerland 17 -18

2022
The Empirical Link Between Export Diversification and Export Performance: Strategic and Resource Contingencies: An Abstract

João S Oliveira , John W Cadogan
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference 457 -458

2020
UWS Academic Portal

Chananchida Ngarmwongnoi , João S Oliveira , Majd AbedRabbo , Sahar Mousavi

Pneumotórax e enfisema intersticial pulmonar: tratamento com oclusão brônquica seletiva e ventilação de alta freqüência

Marcus AJ Oliveira , Antônio CP Ferreira , João S Oliveira , José S Oliveira
J. pediatr.(Rio J.) 411 -5

1998
A multi-faceted examination of the export product adaptation—customer value creation relationship

Eleni Tsougkou , John W Cadogan , Ian R Hodgkinson , Jοãο S Oliveira
Global Marketing Conference 1212 -1212

2018
Does export product adaptation enable customer value creation? An examination of Finnish exporters

Vicky M. Story , Nathaniel Boso , Ian R. Hodgkinson , Tommi Laukkanen
European Marketing Academy Conference

2017
Global orientation and export competitive advantage: a study of Malaysian firms

Stella Despoudi , Vicky M. Story , Nathaniel Boso , Ian R. Hodgkinson
Global Innovation Knowledge Academy

2018
Achieving export competitive advantage: can global orientation and export product adaptation be reconciled?

Stella Despoudi , Vicky M. Story , Nathaniel Boso , Eleni Lioliou
2019 AMA Global Marketing SIG Conference : Marketing in a Globalized World: Challenges and Opportunities

2019