引用次数
引用: 91
H-指数: 4
I10-指数 : 3
出版物: 19
Cooperative export channel modes in times of uncertainty, a key to born global firms' survival?
Nahid Yazdani , Gregor Pfajfar , John W Cadogan , Eleni Lioliou
Industrial Marketing Management Summit 2023 1 -46
2023
Product innovation strategy and competitive advantage: an empirical study of Portuguese exporters
Ana Lisboa , Gabor Nagy , Eleni Lenia Tsougkou , John W Cadogan
European Marketing Academy Conference 2021: EMAC 2021
2021
How social media platform affordances influence digital brand personality: a cross-platform comparison of user-generated content
Mijka Ghorbani , Andrea Tonner , Eleni Lenia Tsougkou
European Marketing Academy Conference 2023
1
2023
Exploring sources and traits of the co-created digital brand personality across social media platforms: a multi-site netnography
Mijka Ghorbani , Andrea Tonner , Eleni Lenia Tsougkou
Academy of Marketing Conference: The Fabric of Life
1
2022
Constructing and comparing digital brand personality profiles across channels: a multi-method investigation
Mijka Ghorbani , Andrea Tonner , Eleni Lenia Tsougkou
Global Brand Conference 2024: GBC 2024
2024
Factors shaping consumer views of global brand activists
Eleni Lenia Tsougkou , Maria Karampela
Global Brand Conference 2024
2024
The consumer activist as a contemplative being
Betul Cal , Kathy Hamilton , Eleni Lenia Tsougkou
12th EIASM Interpretive consumer research workshop
2024
The digital brand personality assemblage–a netnographic exploration across platforms
Mijka Ghorbani , Andrea Tonner , Eleni Lenia Tsougkou
International Netnography Conference
2023
Contemplative consumer activism as a driver for social change
Betul Cal , Kathy Hamilton , Eleni Lenia Tsougkou
48th Academy of Marketing Science (AMS) Annual Conference 2023
2023
Drivers of consumer attitudes towards global brand activists: a mediated approach
Eleni Lenia Tsougkou , Maria Karampela
American Marketing Association Global Marketing SIG Conference
2022
Experience co-creation and AR: heritage producers perspective
Tanvi Panhale , Derek Bryce , Eleni Lenia Tsougkou
The Australian and New Zealand Marketing Academy Annual Conference 2021
2021
Does export product adaptation enable customer value creation? An examination of Finnish exporters
Vicky M. Story , Nathaniel Boso , Ian R. Hodgkinson , Tommi Laukkanen
European Marketing Academy Conference
2017
Global orientation and export competitive advantage: a study of Malaysian firms
Stella Despoudi , Vicky M. Story , Nathaniel Boso , Ian R. Hodgkinson
Global Innovation Knowledge Academy
2018
Achieving export competitive advantage: can global orientation and export product adaptation be reconciled?
Stella Despoudi , Vicky M. Story , Nathaniel Boso , Eleni Lioliou
2019 AMA Global Marketing SIG Conference : Marketing in a Globalized World: Challenges and Opportunities
2019
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
João S Oliveira , Kemefasu Ifie , Martin Sykora , Eleni Tsougkou
Journal of business research 140 49 -61
7
2022
A multi-faceted examination of the export product adaptation—customer value creation relationship
Eleni Tsougkou , John W Cadogan , Ian R Hodgkinson , Jοãο S Oliveira
Global Marketing Conference 1212 -1212
2018
The empirical link between export entry mode diversity and export performance: A contingency-and institutional-based examination
João S Oliveira , Nahid Yazdani , John W Cadogan , Ian R Hodgkinson
Journal of Business Research 88 505 -512
37
2018
Global brands and the war in Ukraine
Eleni Tsougkou , Martin Sykora , Suzanne Elayan , João S Oliveira
Global Marketing Conference 942 -942
2023
Augmented reality and experience co-creation in heritage settings
Tanvi Panhale , Derek Bryce , Eleni Tsougkou
Journal of Marketing Management 39 ( 5-6) 470 -497
12
2023