Kim Willems
机构: Professor of Marketing, Vrije Universiteit Brussel
每年引用次数
引用次数
引用: 2,846
H-指数: 24
I10-指数 : 36
出版物: 140
Augmenting the servicescape with ubiquitous interactive surfaces: Fibreshelf technology
Thomas Plötz , Johannes Schoening , Randy Lauriers , Patrick Olivier
SERVSIG 2014: AMA SERVSIG International Service Research Conference 11 -16
1
2014
Do you see what I see? The ecological validity of environmental simulations in customer retail experience research
Ann Petermans , Kim Willems , Koenraad Van Cleempoel , Wim Janssens
2011
The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience
Kris Luyten , Randy Lauriers , Kim Willems , Johannes Schöning
Shopper Marketing Conference: In-store, on-line, and mobile conference 91 -92
2014
From successful differentiation in retailing to store equity
Gilbert Swinnen , Kim Willems
NOBEM – The Netherlands Organization for Researchers in Business Economics and Management
2008
Store personality as a source of customer value
Sara Leroi-Werelds , Kim Willems , Sandra Streukens
ACR North American Advances 207 -207
2
2012
Shopping therapy? Stress restoration in retailing
Karolien Poels , Kim Willems , Wim Janssens
2012
Store personality impression formation: Comparing grocery and fashion retailing
Malaika Brengman , Kalina Mikolacjzak De Grauwe , Kim Willems
2012
Differentiation strategy in retailing
Kim Willems
2012
The Value of the Supermarket: a Cross-Retail Format Study of Holbrook’s Typology
Sara Leroi-Werelds , Gilbert Swinnen , Kim Willems
2014
Is green really the colour of money? A conceptual inquiry into the effects of greenery on the consumer experience
Yannick Joye , Malaika Brengman , Kim Willems
COST E39
2008
Bargain effectiveness in differentiated store environments: When a good deal goes bad
Lieve Doucé , Kim Willems , Wim Janssens
43rd European Marketing Conference, EMAC 2014
2014
Which Dimensions of the Store Environment Irritate Customers? Evidence from three Retail Settings
Nathalie Demoulin , Kim Willems , Gilbert Swinnen
43rd European Marketing Conference, EMAC 2014
2014
Assessing the Effect of Store Environment Dimensions on Customers Irritation: a Multi-setting Empirical Study
Gilbert Swinnen , Nathalie Demoulin , Kim Willems
30ème Congrès Association Francaise de Marketing (AFM)
2014
The impact of in-store vegetation: The moderating role of store complexity
Yannick Joye , Malaika Brengman , Kim Willems
2009
Technology-supported client centered rehabilitation: Do patients use technologies and which skills do patients with neck pain prefer to train on?
Mieke Haesen , Annick Timmermans , Kim Willems , Guido Claes
15th World Congress on Pain
2014
Can a retail environment be simulated by photographs
Ann Petermans , Lieve Doucé , Kim Willems , Koenraad Van Cleempoel
UHasselt
3
2018
Winkelen we binnenkort met robots
Malaika Brengman , Stephanie Van de Sanden , Laurens De Gauquier , Kim Willems
VUB Press 167 -174
2019
Fashion store personality: Scale development and relation to self-congruity theory, a retrospective commentary
Malaika Brengman , Kim Willems , Kim Willems
Journal of Global Fashion Marketing 10 ( 3) 286 -303
3
2019
Is robotic shopping set to be the next big thing
Malaika Brengman , Stephanie van de Sanden , Laurens De Gauquier , Kim Willems
VUB Press 167 -174
2019
Laat de kerststress van je afglijden met een virtueel sleetochtje
Malaika Brengman , Kim Willems , Helena Marianne Van Kerrebroeck
2016