Kim Willems
机构: Professor of Marketing, Vrije Universiteit Brussel
每年引用次数
引用次数
引用: 2,846
H-指数: 24
I10-指数 : 36
出版物: 140
How COVID-19 Could Accelerate the Adoption of New Retail Technologies and Enhance the (E-)Servicescape
Malaika Brengman , Kim Willems , Nanouk Verhulst
Springer Science and Business Media LLC 103 -134
22
2021
Retailing of the future: Can on- and offline enrich each other?
Kim Willems
HCI Stammtisch
2014
Field Observations on the Strategic Placement of Retail Robots
Malaika Brengman , Bram Vanderborght , Kim Willems , Hoang-Long Cao
274 -274
2020
Working with Robots: a Curse or a Blessing? Integrating the Job Demand-Resources Model to understand Frontline Employees’ Attitudes towards Robots
Malaika Brengman , Kim Willems , Nanouk Verhulst , Laurens De Gauquier
Artificial Intelligence & Robotics in Service Interactions: Trends, Benefits & Challenges
2019
The sense or nonsense of implicit measures in service research
Malaika Brengman , Hendrik Slabbinck , Kim Willems , Davide Rigoni
La londe International Conference in Services 26 -26
2020
Determinants of grocery store personality: a consumer perspective.
Kalina Mikolajczak-Degrauwe , Malaika Brengman , Kim Willems
Finds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet
1
2010
Determining Fashion Store Personality Dimensions: An Exploratory Study Based on Repertory Grid Data and Grounded Theory
Malaika Brengman , Kim Willems
Finds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet
2
2008
Informatiekiosk met ticketingsysteem
Malaika Brengman , Stephanie Van De Sanden , Kim Willems
ShoppingTomorrow 46 -49
2019
Customer Engagement In Multi-Sensory VR Advertising: The Boursin Sensorium Experience
Malaika Brengman , Kim Willems , Laurens De Gauquier
2019
The shopper's path-to-purchase is paved with digital opportunities: How technology can augment the on- and offline shopping experience
Malaika Brengman , Helena Van Kerrebroeck , Kim Willems
Innovative Technologien f
2015
Stress restoration in retailing
Karolien Poels , Kim Willems , Wim Janssens
EMAC
2012
How Brands Come to Life: Impact of VR in Advertising
Malaika Brengman , Helena Marianne Van Kerrebroeck , Kim Willems , Laurens De Gauquier
The Rentree of Marketing: Direct Digital Shift
2016
Consumer processing of digital signage in-store: effects of processing fluency
Malaika Brengman , Stephanie Van De Sanden , Kim Willems
RARCS 74 -74
2019
Optimizing online shopping experiences: The use of sensory and cross-modal appeals in e-commerce
Malaika Brengman , Helena Marianne Van Kerrebroeck , Kim Willems
ES Research Day
2014
The Impact of Standards on the Belgian Economy
Caroline Buts , Michael Dooms , Kim Willems , Ellen Van Droogenbroeck
2020
An inquiry into the effects of urban retail greenery on the consumer experience
Yannick Joye , Malaika Brengman , Kim Willems , Wolf Kathleen
Finds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet
2008
Homo Roboticus: 30 vragen en antwoorden over mens, robot & artificiële intelligentie
Bram Vanderborght , Katrien Beuls , Joost Brancart , Malaika Brengman
ASP
2019
Unique… Like Everybody Else: An Examination of the Differentiating Potential of Store Personality
Gilbert Swinnen , Kim Willems
17th Conference of the European Association for Education and Research in Commercial Distribution
2013
Should service robots and frontline employees collaborate in retail-customer interactions?
Malaika Brengman , Bram Vanderborght , Kim Willems , Hoang-Long Cao
2020
Prikkel de zintuigen en creëer de ultieme klantbeleving
Ann Petermans , Katelijn Quartier , Kim Willems , Wim Janssens
2013