Dr. Arslan Rafi
机构: Postdoctoral Researcher (Artificial Intelligence & Marketing) at University of Western Australia
每年引用次数
引用次数
引用: 182
H-指数: 7
I10-指数 : 7
出版物: 17
Knowledge metrics of Brand Equity; critical measure of Brand Attachment
Arslan Ali , Sidra Waris , Arslan Rafi
The Far East Journal of Psychology and Business ( 5) 41 -50
6
2011
Knowledge Metrics of Brand Equity: Critical Measure of Brand Attachment and Brand Attitude Strength
Moeez Ahsan , Mohammad Usman , Salima Hafeez , Fawad Saboor
20
2011
Impact of Benefit Realization Management on Two-dimensional Model of Project Success: Evidence from Pakistani Telecom Industry
Muhammad Hassan , Syed Sibtain Kazmi , Arslan Rafi
International Review of Management and Marketing 6 ( 4) 32 -37
2016
IMPACT OF SALESPERSONS’ SKILL-SETS ON SALES PERFORMANCE: AN EMPIRICAL INVESTIGATION OF A TELECOMMUNICATION COMPANY
Kashif Shafiq , Muhammad Waqas , Arslan Rafi ,
IBT Journal of Business Studies 13 ( 2) 1 -6
2017
Impact Of Salespersons’ Skills-Set On Customer Behavior: Mediating Role Of Salespersons’ Relational Behavior In Pharmaceutical Industry
Tahir Saeed , Arslan Rafi
CITY UNIVERSITY RESEARCH JOURNAL 9 ( 3)
2019
Impact of Differentiated Customer Service, Brand Trust, Brand Commitment, and Brand Salience on Brand Advocacy
Muhammad Hassan , Syed Sibtain Kazmi , Arslan Rafi
International Review of Management and Marketing 6 ( 4) 232 -238
1
2016
Exploring the Purchasing Motives of Young Pakistani Consumers for Foreign Brands
Arslan Rafi , Sharjeel Saqib . , Ali Iftikhar Choudhary . , Syed Azeem Akhtar .
Information Management and Business Review 4 ( 3) 136 -144
4
2012
HEXACO Model of Personality Traits and Considerations with Respect to Entrepreneurial Performance
Arslan Rafi , Farah Arzu , Waqar Ahmed Khan , Inam ul Haq
Asian Journal of Business and management 5 ( 3) 320 -325
3
2013
The role of social media marketing and social support in developing value co-creation intentions: a Couchsurfing community perspective
Arslan Rafi , Mohsin Abdur Rehman , Shahbaz Sharif , Rab Nawaz Lodhi
Global Knowledge, Memory and Communication
1
2023
Understanding customer brand engagement through service environment: a multilevel analysis
Mir Shahid Satar , Raouf Ahmad Rather , Shakir Hussain Parrey , Islam Elbayoumi Salem
The Service Industries Journal 1 -26
1
2024
Emotional intelligence and personality traits based on academic performance
Xin Dong , Olga A Kalugina , Dinara G Vasbieva , Arslan Rafi
Frontiers in Psychology 13 894570 -894570
18
2022
Salespersons as boundary spanners: Moderating role of salespersons' emotional intelligence in the pharmaceutical industry
Arslan Rafi , Tahir Saeed
Paradigms 13 ( 1) 32 -39
5
2019
Augmented Reality, a Tool to Enhance the Visitor Tourism Experience in Ecotourism: A Systematic Review With Future Research Directions
Arslan Rafi , Mohsin Abdur Rehman , Ammara Awan , Raouf Ahmad Rather
Supporting Environmental Stability Through Ecotourism 99 -116
2024
The Philosophy of Electronic Word of Mouth and Consumer Buying Behavior in Modern Era
Arslan Rafi , Ali Junaid Khan , Shahzad Ali Gill , Muhammad Imdadullah
iRASD Journal of Economics 3 ( 3) 402–411 -402–411
2021
Workplace Bullying and Intention to Leave: The Moderating Effect of the Organizational Commitment
Faheem Rasool , Ali Hasan . , Arslan Rafi . , Abdul Rauf Kashif .
Information Management and Business Review 5 ( 4) 175 -180
4
2013
COLLABORATION BETWEEN SALES AND MARKETING INCREASES THE BUSINESS PERFORMANCE: EVIDENCE FROM PAKISTANI EXPORT INDUSTRY
ARSLAN RAFI , ALI IFTIKHAR , YASIR SALEEM , JAVED IQBAL
International Journal of Research in Commerce and Management
2013
The Importance Of Color Appropriateness In Today’s Marketing; Contingent Role Of Persuasive Knowledge
Haider Raza Arslan Rafi , Adnan Jamil
Webology 19 ( 2) 9754 -9767
2022