Knowledge metrics of Brand Equity; critical measure of Brand Attachment

摘要: Brand creation through an effective marketing strategy is necessary for of unique associations in the customer‟s memory. Customer‟s attitude, awareness and association towards brand are primarily focused while evaluating performance a brand, before designing strategies subsequent evaluation progress. In this research, literature establishes direct significant effect Knowledge metrics equity, i.e. Awareness Association, on Attachment Attitude Strength factor becomes more effectual introducing promoting new brands. Finding research imply that achieving desirable outcome attachment target audience fruitful strategies, managers policy makers should pay focus creating strong amongst audience.